BRAND CHALLENGE
Panasonic believes technology should move us forward as a society. It should enable us to create abundance out of scarcity, power the things that make our lives easier and energize our perpetual ambition for progress. Starting with this mindset, they want to make a technological innovation on their digital channels to meet their audience. They want to build a website that will inspire and amaze the clients, serve needs with ease and functionality, and create a satisfying experience by focusing on the brand’s new vision and making an energizing impact.
SOLUTION
As the brand targets bringing new comfortable, convenient and sustainable living standards to everyone, we find it compatible with their vision to proceed with a dark theme that users can benefit from efficiency and usability.
We offer our audience to reduce their power usage, conserving battery life by reducing the use of light pixels. As dark themes improve visibility for users with low vision and sensitivity to bright light, they make it easier for anyone to use a device in a low-light environment.
As the layout became more attractive and unusual in dark colours, it also gave the advantage of standing-out content, helped in highlighting the information and matter displayed on the screen. It also maintained a high standard of usability, giving a brave and powerful look, especially for a technology brand that believes in the power of sustainable energy.
Technology should move us forward as a society. It should enable us to create abundance out of scarcity, power the things that make our lives easier and energize our perpetual ambition for progress.
“A Better Life” to society, a better experience through digital services.
