BRAND CHALLENGE

The company Mitsubishi Electric has almost 100 years of experience in providing reliable, high-quality products and support to installers, specifiers, corporate clients and general consumers worldwide. As the brand delivering innovative, high performing and competitive systems, the global target audience touches all those beyond homeowners like developers, housing associations or more from various sectors while the main local market runs mainly on home products. The project has to engage, serve and welcome every kind of user of every scale with the proper content but still look, deliver and talk mainly for the needs of the home users.

SOLUTION

We defined a new product presentation strategy for the brand. A home page designed to serve and delivering content mainly for individual needs and also welcoming different sectors with connected professional products and services sorted as functions and sectors.

Building a new platform and connecting every target audience while helping businesses to be efficient. All designed specifically with the customers in mind.

Qualified service, support and products meeting the audience with qualified content.

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