About

With over 20 years of experience in different fields of design, thinking, understanding, and improving brands in digital is what I do with pure passion.

Let’s think digital, design digital & bake digital together!

I began my journey as the co-founder and Creative Director of one of Istanbul’s first boutique digital marketing agencies, Zadaca, where we delivered award-winning projects for international names such as Mitsubishi, Panasonic, BMW, Singer, Hummel, Schwarzkopf, Mazda, Toshiba, and many more. Zadaca was recognised by Campaign magazine, shortlisted as Turkey’s Best Web/Mobile Design & Solution Agency and Independent Agency of the Year, and ranked among the most awarded agencies nationally.

In 2021, after years of managing global brands in a fast-paced emerging market, I brought my experience and creative vision to the UK and founded BAKEDDD in Chelsea, London — a digital design studio focused on blending strategic thinking with compelling design for the digital age.

Today, I specialise in user interface design, web and mobile product experiences, digital and print branding, and content strategy — working with a wide range of clients including MSI UK, real estate ventures in Montenegro, major FMCG brands, and a retail project in New York’s Diamond District.

Beyond design, I have a hands-on approach to project management, team leadership, front-end development, and content architecture, ensuring not only beautiful designs but seamless, functional user experiences.

I believe the best creative work happens through collaboration — blending strategic insight, bold creativity, and meticulous execution. My goal is always the same: to design with purpose, connect with audiences, and build digital solutions that drive results.

Creativity is baked into everything I do, and every project is a fresh opportunity to craft something meaningful.