“Hello, I’m an independent digital designer passionate about stories to tell…”

Yelda Susmus
Creative Director | UI Designer

With over 20 years of experience in different fields of design, thinking, understanding, and improving brands in digital is what I do with pure passion.

Let’s think digital, design digital & bake digital together!
I am the co-founder and the former creative director of Zadaca, one of the first boutique and independent digital marketing agencies in Istanbul known for its awarded projects.

Zadaca provided digital design and marketing services to international brands such as Mitsubishi, Panasonic, St Gobain, Singer, Hummel, Mazda, Toshiba, Schwarzkopf, BMW finalized more than many awarded corporate, FMCG, advergame, campaign and e-commerce projects.

Zadaca was shortlisted as Turkey’s ‘Best Web / Mobile Design & Solution Agency’ and ‘The Independent Agency Of The Year’ by Campaign in 2017 and the 1st Runner Up / Most awarded agencies of Turkey’ in 2020.

In 2021, with all my experience across digital creative design, marketing and a successful track record of managing global brands in a fast-paced emerging market, I decided to bring all my business qualities to the UK, and I founded BAKEDDD in Chelsea/London.