BRAND CHALLENGE

Since 1851, the name Singer has been synonymous with sewing. The spirit of practical design and creative innovation that characterised the company at its beginning continues today as they develop products for every level of sewing. They have celebrated many firsts and produced the world’s most advanced home sewing and embroidery machines. With their leadership in the industry and their continued commitment to quality, reliability, innovation and services, Singer Turkey wanted to put more resources into digital marketing and develop the first e-commerce website in the global market as the digital consumer and marketing trends have transformed marketing strategies.

SOLUTION

As data is the KING and now key to success in marketing, subgroups of consumers based on demographics and behavioural patterns created the main structure of the information architecture, content management strategy, layout design details & choices, constantly targeted marketing campaigns. The new website changed the brand approach reaching consumers completely and changed the way users engage with the brand. New and loyal customers satisfied and engaged online. The brand evangelized the whole content, products and services with their social media circle. 

The new web site changed brand approach reaching consumers completely, satisfied new and loyal customers online, evangelizing the products and services with their social media circle.

The spirit of practical design and creative innovation characterizes a brand!

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